Let me give you a little background on what brought me to this question of expertise vs intuition –
I have been building my coaching business for a couple of years now. Of course, I have been working as a coach in one capacity or other for years. Initially, it was part of my own recovery and then, it was simply me giving back to the community that had supported me as I rebuilt my life and sanity.
What led me to quitting my 9-5 and going all in with my coaching work was understanding that this work made me truly happy, it never tired me out, and it served my larger mission and purpose in life. I bounce out of bed on Mondays.
I can talk to client after client without getting tired and I feel like there is meaning to my life and work.
Moreover, my coaching business allows me to show up as I am and connect with women I can truly help. It allows me to create a positive impact on the world and work towards creating a legacy that I can, someday, be proud of but of course, mine is a growing concern.
My business is very new and not yet profitable in the conventional sense. I am new to this world and everything it entails – marketing, hiring (& firing!), investing money, prioritising projects, choosing collaborators, etc. Everyday, there is a decision to be made and so far, it has been quite a struggle.
Apart from being a business owner and coach, I am also a podcaster, content creator, and I collaborate with people all over the world. There is a lot of juggling that goes on between my roles. I am also a daughter, sister, and friend – roles that matter as much as my business does, if not more.
In order to build a profitable business and reach the right audience, I have been working with business and sales coaches, attending events and workshops, and learning from a variety of courses all that could potentially help me grow as a business owner.
Now, the more I consulted all of these experts and followed their advice, the less authenticity I was able to bring to my work. Very often, I would want to do, say, write, and create things that were contrary to the ‘expert’ advice. I was also following routines and practices that were hurting my emotional, mental, and physical health, but the last straw was finding out that someone else had the trademark for my podcast name – a podcast that I had rebranded (and spent considerable money, time, and energy doing it!) only a few months back.
I was already feeling like I had stepped into someone else’s version of my dream reality. Everything was mine but felt alien. When I received the email that made me realise that I am going to have to rebrand AGAIN, I said, ‘fuck it, and hit pause on everything.’ What really hurt was the fact that I didn’t even like the name I had given my podcast. The branding agency came up with it (without checking whether it was even available or not 😠) and I okayed it because it had the majority vote when we ran it by a group of some 30-40 people. Validating your ideas before execution is a big theme with all the business coaches, courses, and mentors and I followed that advice and lived to regret it.
It was just one in a long line of decisions that had failed to pay off and that had made me feel kind of empty about my work. So, when I received that email, I decided to do some serious thinking about how I wanted to move forward.